soleRebels is a revolutionary footwear company founded in 2004 by Bethlehem Tilahun Alemu in her community of Zenabwork, Ethiopia.
soleRebels began as an idea: that the creation of shoes could be a platform for inspiration and hope. By crafting stylish and sustainable footwear that gives the person wearing them immense comfort and joy, we create great employment opportunities right in our own community, and give the often ignored a chance to engage in creative endeavors.
Proud to be the ONLY WFTO FAIR TRADE footwear company on the planet!
Our ambition is nothing less than to continue to nurture soleRebels into a market leading global footwear brand, a deeply important first for a developing world country like Ethiopia, and a feat which holds the seeds of greater shared prosperity here.