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Origin Trade

Origin Trade
"Contracting out production in a low cost / low wage country is not a new idea. It's been around forever. Covering it in a Fair Trade gloss is simply adjusting the cosmetics of the overall equation.
What is  truly life changing and nation changing for the long term is when people from those so-called “low cost” / “low wage” nations create, build, and control competitive global brands producing world class products that  leverage their talents and resources, bringing direct prosperity  to their community members. 
That model is a total revolution and holds the seeds for really correcting inequities in the current model of trade.
That model is Origin Trade, a model for prosperity and equity that I am proud to have pioneered."
Bethlehm Tilahun Alemu

What is unique about the way soleRebels trades?

soleRebels is all about producers controlling the fruits of their labors. That means building the EQUITY of their brands and realizing the long term value of that equity by netting a FAIR deal in terms of price when they sell their products.

To do this soleRebels are pioneers & BIG proponents of Origin Trade .


Origin Trade means:

  1. There is NO MIDDLEMAN to absorb profits. Too often even in so called Fair Trade trading, the producers products must go through various “fair traders” to reach the final consumer.

    Those traders, because they need to add their markups, often SQUEEZE the producer resulting in LOST earnings for the producer. And the producer without the DIRECT LINKS to the buyers or final consumers is at the mercy of these trades.

  2. Revolutionary trade. It maximizes the producers' benefits while also giving maximum value to the retailer and the best price to the final consumer as there are no middle stages to skim off profits and inflate the cost of products.

    That is a A HUGE WIN:WIN for everyone involved [ except the middleman. Sorry middleman!]

soleRebels has been trading like this with many of our great global customers like Amazon, Urban Outfitters, and Whole Foods, whom we ship directly to, handling all the account functions - from order intake to production to marketing and invoicing in-house right here in Ethiopia BY OURSELVES.

Origin Trade with global customers means a few other key things:

  1. It allows soleRebels to understand market needs and demands in real time. That means we can react to what buyers AND CONSUMERS really want in their products.

  2. It means that we are constantly developing and upgrading our business skills to a world class level; that means we become better and better business people, which means we can become stronger and more successful as a company which means more and better jobs for our community, which means more prosperity for the people which means people start to see a brighter future!

  3. BEST OF ALL, it allows soleRebels the company to maximize the $ it receives for its products which in turn means MORE AND BETTER PAYING JOBS can be created in the soleRebels community, more foreign exchange is netted for the country, which means more development can be funded.

So take a second and be proud because YOU are THE CRITICAL part of all this. without you we are nothing.

And every soleRebel here thanks you for it!