"Contracting out production in a low cost / low wage country is not a new idea. It's been around forever. Covering it in a Fair Trade gloss is simply adjusting the cosmetics of the overall equation.
What is truly life changing and nation changing for the long term is when people from those so-called “low cost” / “low wage” nations create, build, and control competitive global brands producing world class products that leverage their talents and resources, bringing direct prosperity to their community members.
That model is a total revolution and holds the seeds for really correcting inequities in the current model of trade.
That model is Origin Trade, a model for prosperity and equity that I am proud to have pioneered."
Bethlehm Tilahun Alemu