soleRebels is based on the revolutionary idea that to truly enjoy lasting development, developing nation producers must create, grow and control successful global brands and the equity developed in them, the very same formula that global brands in developed nations have so successfully deployed to build themselves and their countries.

Proud to be the ONLY WFTO FAIR TRADE footwear company on the planet!

Our ambition is nothing less than to continue to nurture soleRebels into a market leading global footwear brand, a deeply important first for a developing world country like Ethiopia, and a feat which holds the seeds of greater shared prosperity here.