The manufacturing trendsetter
The 34-year-old entrepreneur and self-declared lover of leather may not seem like much of a rebel, but the way in which her local company soleRebels has become Africa’s fastest-growing shoe brand and first global footwear brand is certainly out of the ordinary. Alemu, who is soon launching the Republic of Leather
that will produce other goods, believes Ethiopia contains huge potential for manufacturing, and as the likes of H&M and other international investors eye up the country, it seems she is not the only one.
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This month's FORBES AND African Business Magazine NAME Bethlehem Tilahun Alemu to Africa's Top 100 Young Economic Leaders
The SoleRebels founder & Chief Executive Officer said in a statement, “I am totally vibed to open our first US soleRebels store in Silicon Valley. We have waited a while to open our first US store because we wanted to find the perfect place to open our first US location.” Alemu described her company’s new store location in the Bay Area as “a place that epitomized the creativity, innovation, craziness, disruption and the overall WALK NAKED ethos that soleRebels is all about. Silicon Valley is the epicenter of all these things and so it’s the perfect place to launch our US retail store business and I imagine there are quite a few folks in and around Silicon Valley who can’t wait to be able to ‘walk naked.’”