CNN has named soleRebels founder Bethlehem as one of 12 female entrepreneurs who changed the world does business, along with Coco Chanel founder of iconic fashion house Chanel, beauty products icon Elizabeth Arden, famed entrepreneur Sara Blakely, and Body Shop founder Anita Roddick!
CNN had this to say about Bethlehem:
Bethlehem Tilahun Alemu came up with her business idea after watching her friends and neighbors in the Ethiopian village of Zenabwork, near Addis Ababa, struggling to make a living. She wanted to put their artisan skills to use, and so set up a footwear brand based on a traditional recycled car tire soled shoe.
See the full feature at the following link: 12 female entrepreneurs who changed the way we do business