Every pair of soleRebels is made from the most sustainable materials: a combination of recycled, organic and bio-based materials. We embrace deeply sustainable and traditionally zero-carbon methods of production as they are integral parts of Ethiopia’s cultural fabric, a tradition which we grew up with and feel committed to preserving.
Unlike mass produced footwear, we proudly hand craft everything that goes into our footwear. By supporting our artisans we help preserve Ethiopia's traditions, heritage and craft. Thus, each purchase positively impacts the livelihood of our community. Not only do we ensure the artisans are paid fairly, we also reinvest our profits into education, health and social improvement of the community.Learn What Inspires Us
Alemu recognized a wealth of natural and cultural resources existed closer to home and, with soleRebels, has proven it is possible to deploy local resources and create a global brand.
CNN's Eleni Giokos caught up with soleRebels CEO, Bethlehem Alemu, to talk about how embracing digital solutions set this Ethiopian footwear brand on a direct path toward a global audience.
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