The new FREEDOM H.S. is a runner as versatile + diverse as you.
Designed and engineered for maximum performance ,comfort and style, its artisan crafted from our magical hand-woven msh™ textile and features our new super light SPRUNG midsole that gives you next-level CUSHnSPRING™. It’s lightweight, breathable and contours perfectly to your feet.
Real FREEDOM is now yours - for all your Steps . Strides. And Beyond !
Every pair of soleRebels is handcrafted with sustainable and upcycled materials in our workshop in Addis Ababa, Ethiopia, and shipped free to your door.
From day 1 at soleRebels, we have been reimagining what footwear could be, while also reimagining how the lives of the people in our community could be elevated by deploying their artisan talents into making incredible footwear that would delight people around the world.
And since that 1st day we’ve never stopped, proudly crafting footwear that blends artisan crafted & upcyled materials.
result: the world’s finest handmade runners that let us all walk, run, train & LIVE. SOLEFULLY.
Bethlehem Tilahun Alemu, Founder
PERFORMANCE. COMFORT. STYLE.Shop now
Alemu recognized a wealth of natural and cultural resources existed closer to home and, with soleRebels, has proven it is possible to deploy local resources and create a global brand.
CNN's Eleni Giokos caught up with soleRebels CEO, Bethlehem Alemu, to talk about how embracing digital solutions set this Ethiopian footwear brand on a direct path toward a global audience.