soleRebels comes from humble beginnings. We started in a workshop on my grandmother’s land in a small village near Addis Ababa. But our idea and vision was ambitious. We always aimed to create, grow and control a world-class footwear brand in our community.
Our idea would not only create more opportunities and prosperity for our workers but would also bring you the most amazing footwear. I am proud that we have achieved this while leveraging the artisan skills of our community and the natural resources of our nation.
So be proud because with every pair of soleRebels you are making the world a better place, one step at a time.
Bethlehem Tilahun Alemu
Founder of soleRebels