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The soleRebels Story

Bethlehem Tilahun Alemu founded soleRebels as a way to blend her Ethiopian community’s creative artisan talents with the traditional ‘barabasso’ (Ethiopian recycled tire) shoe.


The result is uniquely original footwear, driven by the ethos of ethical production, sustainable materials, and maximum comfort.

Ethical Production

We care deeply about our community, employing dozens of talented artisans, providing full medical benefits and education funds for our employees and their families, and offering wages 3 times the industry average.

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Sustainable Materials

soleRebels is committed to using the most sustainable materials in every aspect of our production.

These methods and materials have stood the test of time in Ethiopia and are by their essence sustainable and low impact.

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Making the world a better place, one step at a time.

Every pair of footwear we produce is hand-crafted in our workshop in Addis Ababa, Ethiopia, and we ship to every country in the world. We take pride in our work and offer a 100% Happy Soles Guarantee to ensure your soleRebels are as great as you expect.

It’s all part of our mission to make the world a better place, one step at a time.


This was our slogan from Day 1 and it is as true today as it was then.