Great Stories About soleRebels

Ethiopian shoe designer hopes for repeat success with coffee

Ethiopian shoe designer hopes for repeat success with coffee

by Bianca Britton @CNNMoney February 2, 2017: 5:04 AM ET Bethlehem Alemu's shoes have been sold worldwide by Amazon(AMZN, Tech30), Urban Outfitters (URBN) and Whole Foods (WFM). When she started her business the Ethiopian accountant had much more modest ambitions. "I wanted to do something that would give me job opportunities myself and the people around me," Alemu said. "I immediately thought 'I have to start a small business!'" Alemu felt she had to do something about unemployment and poverty in the Ethiopian capital, Addis Ababa. So she quit her day job in 2005 and founded SoleRebels, which turns scraps of rubber...

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Bethlehem Wins 2016 Businesswoman of The Year Award from AALBA, CNBC & FORBES
CHANGING THE ETHIOPIAN ECONOMY

CHANGING THE ETHIOPIAN ECONOMY

She’s created a massively prosperous global brand and helped put her country’s artisans on the world’s radar. Now Bethlehem Tilahun Alemu is looking to replicate her success with Coffee.

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Best Coffee Beans: New Ethiopian Coffee Takes the Market by Storm

Best Coffee Beans: New Ethiopian Coffee Takes the Market by Storm

As the global consumption of coffee continues to surge upwards, a new brand of Ethiopian coffee is seeking to provide coffee drinkers with a more exciting, genuine, and rewarding experience by embracing authentic, traditional Ethiopian coffee-roasting practices that will restore the real magical tastes of Ethiopian coffees. Garden of Coffee is a new venture by Bethlehem Tilahun Alemi, a distinguished Ethiopian businesswoman who founded Africa’s fastest growing footwear company, soleRebels. According to Alemi, Garden of Coffee represents a new beginning in the art of turning a good coffee into a great coffee. It heralds a new, fourth wave in the...

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New Ethiopian Coffee Brand Takes the Market by Storm

New Ethiopian Coffee Brand Takes the Market by Storm

As the global consumption of coffee continues to surge upwards, a new brand of Ethiopian coffee is seeking to provide coffee drinkers with a more exciting, genuine, and rewarding experience by embracing authentic, traditional Ethiopian coffee-roasting practices that will restore the real magical tastes of Ethiopian coffees. Garden of Coffee is a new venture by Bethlehem Tilahun Alemu, a distinguished Ethiopian businesswoman who founded Africa’s fastest growing footwear company, soleRebels. According to Alemu, Garden of Coffee represents a new beginning in the art of turning a good coffee into a great coffee. It heralds a new, fourth wave in the coffee industry,...

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Meet the Woman behind the World's First Sustainable Shoe Shop

Meet the Woman behind the World's First Sustainable Shoe Shop

Hun kommer fra fattige kår, men har taget verden med storm med sit bæredygtige skotøjsbrand SoleRebels. Skoene laves af genbrugsmaterialer og produceres af lokale etiopiere. Det har skabt masser af arbejdspladser i hjemlandet og indbragt Bethlehem Alume en plads på Forbes’ liste over verdens 100 mest magtfulde kvinder. Når det handler om big business og first movere, plejer vi at kigge mod Kina eller USA efter rollemodeller. Men du kan godt vænne dig til at kigge mod syd. 36-årige Bethlehem Alume er vokset op i Afrika i en forstad i et af verdens fattigste lande, men fra barns ben har...

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