Great Stories About soleRebels

Bethlehem Wins 2016 Businesswoman of The Year Award from AALBA, CNBC & FORBES
CHANGING THE ETHIOPIAN ECONOMY

CHANGING THE ETHIOPIAN ECONOMY

She’s created a massively prosperous global brand and helped put her country’s artisans on the world’s radar. Now Bethlehem Tilahun Alemu is looking to replicate her success with Coffee.

Read more →

Best Coffee Beans: New Ethiopian Coffee Takes the Market by Storm

Best Coffee Beans: New Ethiopian Coffee Takes the Market by Storm

As the global consumption of coffee continues to surge upwards, a new brand of Ethiopian coffee is seeking to provide coffee drinkers with a more exciting, genuine, and rewarding experience by embracing authentic, traditional Ethiopian coffee-roasting practices that will restore the real magical tastes of Ethiopian coffees. Garden of Coffee is a new venture by Bethlehem Tilahun Alemi, a distinguished Ethiopian businesswoman who founded Africa’s fastest growing footwear company, soleRebels. According to Alemi, Garden of Coffee represents a new beginning in the art of turning a good coffee into a great coffee. It heralds a new, fourth wave in the...

Read more →

New Ethiopian Coffee Brand Takes the Market by Storm

New Ethiopian Coffee Brand Takes the Market by Storm

As the global consumption of coffee continues to surge upwards, a new brand of Ethiopian coffee is seeking to provide coffee drinkers with a more exciting, genuine, and rewarding experience by embracing authentic, traditional Ethiopian coffee-roasting practices that will restore the real magical tastes of Ethiopian coffees. Garden of Coffee is a new venture by Bethlehem Tilahun Alemu, a distinguished Ethiopian businesswoman who founded Africa’s fastest growing footwear company, soleRebels. According to Alemu, Garden of Coffee represents a new beginning in the art of turning a good coffee into a great coffee. It heralds a new, fourth wave in the coffee industry,...

Read more →

Meet the Woman behind the World's First Sustainable Shoe Shop

Meet the Woman behind the World's First Sustainable Shoe Shop

Hun kommer fra fattige kår, men har taget verden med storm med sit bæredygtige skotøjsbrand SoleRebels. Skoene laves af genbrugsmaterialer og produceres af lokale etiopiere. Det har skabt masser af arbejdspladser i hjemlandet og indbragt Bethlehem Alume en plads på Forbes’ liste over verdens 100 mest magtfulde kvinder. Når det handler om big business og first movere, plejer vi at kigge mod Kina eller USA efter rollemodeller. Men du kan godt vænne dig til at kigge mod syd. 36-årige Bethlehem Alume er vokset op i Afrika i en forstad i et af verdens fattigste lande, men fra barns ben har...

Read more →

Bethlehem Tilahun Alemu has broken every popular perception of Ethiopia, now she wants to start a coffee brand

Bethlehem Tilahun Alemu has broken every popular perception of Ethiopia, now she wants to start a coffee brand

The Adams Pavilion, a dusty shopping centre selling aromatic oils, kitschy cushions and costumes in the noisy Sar Bet area of Addis Ababa, is hardly the setting for a flagship shop selling high-value branded shoes to 16 stores around the world, from Singapore to Switzerland to Silicon Valley. Yet, that is where it all started – from a single outlet in Ethiopia. Above the din of traffic outside, the diminutive Bethlehem Tilahun Alemu, in jeans, a white T-shirt and blue blazer, her hair coiffed into a careless bun, is retelling the genesis of her hugely successful business, soleRebels, ten years...

Read more →