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soleRebels Featured on CNN Business

soleRebels has been featured by CNN Business on its program Marketplace Africa. Watch the full interview below:

Building an indigenous brand across Africa and expanding its footprint overseas can be a daunting task. CNN's Eleni Giokos caught up with soleRebels CEO, Bethlehem Alemu, to talk about how embracing digital solutions set this Ethiopian footwear brand on a direct path toward a global audience.