soleRebels walks into Barcelona with New Retail Store

We've noticed our Barcelona store getting lots of attention, so we've gathered the best comments from articles for you to read.

 dezeen writes: "Spanish firm Dom Arquitectura and Rwanda-based Asa Studio renovated the narrow interior by stripping away the tiles that used to line the walls then painting over the rough plastered surface and blobs of leftover adhesive with a grey glaze"

Located in Gracia, in one street with high pedestrial flow, we had a very small place and a very limited budget.The place was an old butcher with white and bright tiled walls. The coating did not fit with the brand and with the image that we wanted for the store. So we took out the tiles, but decided to leave the plaster gobs that held them, and paint in that textured walls with a stone grey with a gray glaze, so we keep alive part of the place history.

Ahead the walls, as a new layer, we proposed a number of recycled items, such as pallets, ropes and wheels that fit with the brand image and the idea that we wanted to convey. With minimal resources we bet for a sustainable and original design.We decided to use natural materials and neutral colors to highlight the product. The colorful shoes should be the element that attract and stand out the street walker and future client.One iron piece in "U" form wrap the space and allows us to exhibit the most outstanding shoes. One store side is lined with pallets, which helps to increase exposure while gives warmth to the space. Some ropes tied to the pallets go up by the ceiling to come down to the other store side, where they also hold several wheels, reused to promote featured shoes.Everything is held between both sides and generates a sustainable tension.

Explore more of our retail locations here.

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