Rebel With a Cause - SELAMTA MAGAZINE

SELAMTA MAGAZINE the in flight magazine of Ethiopian Airlines is spotlighting soleRebels and our founder this month 

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SoleRebels’ meteoric rise from small-scale Addis Ababa shoe shop to Africa’s fastest-growing footwear brand is a unique tale of success — especially on this continent, where opportunities do not come easily to young entrepreneurs.

Since the founding of her company in 2004, Bethlehem Tilahun Alemu has garnered much media attention and multiple international awards for her distinctive approach to manufacturing. More impressive, however, has been the sales growth that has propelled soleRebels toward global-brand recognition.

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