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VIDEO: Watch President Bush name Bethlehem Tilahun Alemu Pink Ribbon RED Ribbon Ambassador

Bethlehem was named during the August 6, 2014 White House Summit hosted by First Lady Michelle Obama and First Lady Laura Bush; President Bush will announce her appointment.



Addis Ababa, Ethiopia /Washigton DC, USA  ; Aug 6, 2014 , 8 am

Renowned entrepreneur Bethlehem Tilahun Alemu will be  appointed  as Pink Ribbon RED Ribbon  Ambassador on August 6, 2014 White House Summit hosted by First Lady Michelle Obama and First Lady Laura Bush.

A public-private partnership, Pink Ribbon Red Ribbon was launched in September of 2011 to build on existing healthcare platforms to cost-effectively by adding cervical cancer prevention, screenings, and treatment, as well as breast cancer education, with the goal of making it as easy as possible for women in the developing world to access multiple health services in one clinic visit. PRRR founding members include the George W. Bush Institute, the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), UNAIDS, and Susan G. Komen for the Cure

Bethlehem was thrilled by her appointment stating  : “I am honored to have been asked to join in this incredible organization  that will enable  women across the developing world to lead healthier, happier and more fulfilling lives. ”

Doyin Oluwole, Founding Executive Director of PRRR, said, “We are absolutely thrilled to have Bethlehem as Pink Ribbon RED Ribbon Ambassador ! She will be  an incredible asset for the success of this endeavor.”  


ABOUT Pink Ribbon Red Ribbon®  

Pink Ribbon Red Ribbon® builds on existing healthcare programs to integrate cervical cancer prevention—including increased access to HPV vaccinations—screenings, and treatment as well as breast and cervical cancer education in sub-Saharan Africa and Latin America. The primary goal of the partnership is to reduce deaths from these growing women’s cancers in developing nations.

Organizing members of the partnership include the George W. Bush Institute (GWBI), the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), Susan G. Komen®, and the Joint United Nations Programme on HIV/AIDS (UNAIDS). Corporate and foundation members include BD (Becton, Dickinson and Company), Bill & Melinda Gates Foundation, Bristol-Myers Squibb Foundation, Caris Foundation, GlaxoSmithKline, IBM, Merck, and QIAGEN.

With initial commitments of $85 million across five years, Pink Ribbon Red Ribbon will expand to achieve the following goals:

Reduce deaths from cervical cancer by 25% among women screened and treated through the initiative

Reduce deaths from breast cancer by promoting early detection

Increase access to HPV vaccinations, and awareness of breast and cervical cancer prevention, screening and treatment, and to reduce stigma

Create innovative models that can be scaled up and used globally


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