Watch the feature on soleRebels below:

On seeing the BBC program An African Journey, one reviewer put it as good as we ever could when they wrote:

“Perhaps the most inspirational piece of this episode was a feature on soleRebels, a company that provides jobs for 40 workers, cashing in on the need for recycled and eco products in the West. soleRebels based in Addis Ababa, sells its products online through Amazon and a host of other online outlets. It is a pioneer which gives a tantalising taste and insight into the future of small scale African enterprises once internet connectivity across the continent takes hold.”