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Bethlehem Tilahun Alemu Named as Keynote Speaker for Europe’s Premier ecommerce event


European Ecommerce Conference 2012 [ EEC12] is largest ecommerce gathering in Europe. Bethlehem becomes 1st ever African Chief Executive to deliver the keynote at major global ecommerce event.

Europe’s largest international conference for digital business, the European Ecommerce Conference [EEC’12], today named soleRebels founder + managing director Bethlehem Tilahun Alemu as the keynote speaker for their conference taking place in Madrid at the famed Teatro Circo Price de Madrid, from October 24-25th 2012.

The honor recognizes Bethlehem’s status as Africa’s foremost ecommerce pioneer and as creator of Africa’s most successful global consumer brand.

“I am really excited about being asked to give the keynote at EEC’12. For me it is recognition of each and every person that makes soleRebels what it is - from the cutters who cut our materials, to the weavers who loom our amazing fabrics, to the spinners who hand spin every thread of cotton we use, to the shoe crafters who mould our awesome footwear and onto our marketing wizards who create & maintain our digital platforms, ensuring that our customers can touch and feel and love the total value of what we produce. I am excited to share with EEC’12 attendees just how dynamic the soleRebels brand is, a brand committed to serving our consumers and our workers equally well by continuing to innovate fantastic products, incredible service and satisfying the aspirations of our talented and growing workforce” said Bethlehem.

Bethlehem's keynote will mark the first time the CEO of an African-based brand has keynoted a major European digital conference.

“Bethlehem is a genuine pioneer. She has built soleRebels into a sought after global brand and an ecommerce leader; a brand that is a symbol for BOTH innovation and social responsibility. And she has guided soleRebels to these incredible heights while being the planets’s first and only WFTO certified Fair Trade footwear company, proving that commercial success DOES go hand in hand with deep ethical practices. We are honored that she has accepted to give the keynote at the EEC 12”, stated César Tello Director for EEC’12.

EEC is an expert’s conference, designed to inspire online professionals under the theme “Innovation Through Digital Business”. With over 1500 high level attendees that comprise digital commerce innovators, EEC is the largest international conference about digital business in Spain and is organized by Adigital (Spain Digital Economy Association), the largest eCommerce Association nationwide with partners all over Europe and Latin America. Adigital is a non-profit organization representing over 500 member companies that are transforming the shape of the digital arena. Adigital is the frame of reference for the private and public sectors in Spain in issues related to legislation, eCommerce, innovation, digital marketing and communication.

Find out more about EEC'12