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Bethlehem Tilahun Alemu meets Lego’s Jorgen Vig Knudstorp on BBC Ideas Exchange

Bethlehem Tilahun Alemu

The Ideas Exchange is a series from the BBC exploring the minds shaping global business. It pairs up business leaders from around the world to discuss today's business landscape and their secrets to success.

Watch the video below to see soleRebels founder, Bethlehem Tilahun Alemu, meet Lego CEO Jorgen Vig Knudstorp.