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How SoleRebels built a supply chain in Ethiopia

by Auto API |

Bethlehem Tilahun Alemu wants her supply chain to be as short, in-house and Ethiopian as possible. She has applied this principle unswervingly since she founded footwear manufacturer SoleRebels in Addis Ababa in 2004. The operation now has 18 global standalone outlets and reaches 55 countries.

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