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Bethlehem and soleRebels featured by Fast Company

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Bethlehem Tilahun Alemu, soleRebels founder

soleRebels founder and managing director, Bethlehem Tilahun Alemu, has just been named One of the Most Creative People in Business by Fast Company.

Fast Company writes:

Bethlehem Tilahun Alemu's childhood village in Ethiopia taught her a sobering economic lesson: "We had lots of artisan talent, but no job opportunities," she says. So, on a plot of her grand-mother's land in Addis Ababa, she created a small-scale solution: soleRebels, a shoe company that pays fair wages and uses locally sourced materials such as organic, hand-spun cotton.

Visit Fast Company to read the full article.