Bethlehem Tilahun Alemu sees herself in particular as ‘from the other side’, since Africa is seen as a sleeping continent, not participating in the global economy. With soleRebels, Alemu established a successful shoe manufacturer and later a coffee company in one of Africa’s poorest regions. For her, the contribution to the community is important since, through this investment, she can count on them backing her up as well. “The kind of aid we are receiving is not helping, it is killing, we should do business, and only business!” is her appeal to the audience.
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