A new interview with soleRebels founder and managing director, Bethlehem Tilahun Alemu, has been published on See Africa Differently. The article is titled "Building a Global African Brand" – read an excerpt of the interview below, or click the link below to read the full interview! We have created world class jobs, a world class company and brand, while empowering our community and country. We have done this while simultaneously presenting a galvanised, dynamic face of African creativity to the global market. These actions, I believe, have forever shifted the discourse on African development from one of poverty alleviation orchestrated by external actors, to one about prosperity creation driven by local Africans maximising their talents and resources. And that’s key because no one was positioning things like that before soleRebels emerged and certainly no one was implementing it on the scale we have. Read the full article at the following link: Bethlehem Tilahun Alemu: Building a Global African Brand.
by Ian Andrew •