The ancient and exalted koba plant. An indigenous plant cultivated here in Ethiopia for over 10,000 years. Its fibers are used in the creation of many wonderful creations, including many of our products, like our mid-soles.
We chose it as our symbol [yup, it's that cute little tree you see hanging around our products] as it represents enduring and amazing qualities. A marvel of natural efficiency, every part of the koba plant has a use: its roots provide food in times of food shortage; it is self-regenerating once harvested, requires little water to grow and no chemical inputs. That's why we call it the freedom tree + the tree of hope.
The koba plant: cool, effective, resource-friendly. Just like us!