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soleRebels reaches FINAL 15 in 2011 Africa Awards for Entrepreneurship

Africa Awards for Entrepreneurship LogoAddis Ababa, Ethiopia – soleRebels, Africa’s fastest growing footwear brand, has inched one step closer to the prestigious 2011 Africa Awards for Entrepreneurship with its selection to THE FINAL 15 companies who will proceed to the final round of judging.

“At our core, we at soleRebels are creative artisans who aim to craft the coolest and most comfortable footwear. We do this by combining our heritage artisan crafts with modern design sensibilities, while pouring our creative selves into our shoes. The final result is that when our footwear is bought, the purchaser can SEE, FEEL and enjoy all the elements of heart, soul and creative craftsmanship that have gone into their construction. We are deeply proud that that this ethos has carried us to the top 15 of this amazing competition!” stated soleRebels founder and managing director Bethlehem Tilahun Alemu.

The Awards, dubbed the Nobel of Business Awards in Africa, honors Africa’s best entrepreneurs who work to create businesses that meet the needs of those around them and by doing so raise the living standards of their communities while also creating something of lasting value for themselves, their employees, their communities and their nations and rewards them with prizes of $350,000.

This years Africa Awards for Entrepreneurship received more than 3,300 applications from top companies in 48 African countries, the most ever received. soleRebels selection to the final 15 puts it into an elite category of achievement for the companies selected.

The Africa Awards for Entrepreneurship is owned and founded by Legatum a private investment group, based in Dubai, with a twenty-five year heritage of global investing. They manage a multi-billion dollar fund of proprietary capital which is allocated to businesses and programmes that promote sustainable development.

Legatum is joined by Omidyar Network as a major sponsor of the 2011 Africa Awards. Omidyar Network is a philanthropic investment firm dedicated to harnessing the power of markets to create opportunity for people to improve their lives. Established in 2004 by eBay founder Pierre Omidyar and his wife Pam, the organization invests in and helps scale innovative organizations to catalyze economic and social change. To date, Omidyar Network has committed more than $400 million to for-profit companies and nonprofit organizations that foster economic advancement and encourage individual participation across multiple investment areas, including microfinance, property rights, government transparency, and social media. To learn more, visit

Google is also a partner of the 2011 Africa Awards. Their mission is to organize the world's information and make it universally accessible and useful. Google's strategy in Africa is to get more users online by developing an accessible, relevant and sustainable internet ecosystem.

  • Reducing access as a barrier to all potential users
  • Making the Internet relevant and useful to Africans
  • Helping strengthen an Internet ecosystem in Africa that is vibrant, and sustainable and self-sufficient in the long-term

The Africa Awards for Entrepreneurship is collaborating with Google in exploring a number of initiatives to promote African entrepreneurship within the scope of the Africa Awards programme.

Ten Finalists will be honored at this year's invitation-only Gala Awards that will take place on December 8th, 2011 in Nairobi, Kenya. The Gala Awards event will lead into a high-profile conference on entrepreneurship - CONVERGENCE Africa, which will be addressed by business luminaries like Sir Richard Branson. One Grand Prize winner will receive US $100,000 to invest back into the business and employees, and five others will receive awards of US $50,000.